VALORA: Analysis of the perception of aquaculture product as a valorisation tool for the sector: the case of Barcelona as reference center in gastronomy and distribution.
Lourdes Reig (I.P.) and Rosa Flos, UPC
Chema Gil and Cristina Escobar, CREDA
Maite Carrassón, Francesc Padrós and Maria Constenla, UAB
Francesc Piferrer, ICM
Many studies have been made on the perception consumers have of aquaculture but not, instead, on the perception of the entire value chain. And this despite consumer's decision to buy can be directly influenced by the advice of the fishmonger, and the fishmonger's offer to consumers can be directly related to the availability of fish in the central market. Usually these studies, both qualitative and quantitative, have been made from questionnaires previously established by the researchers.
In this context, the main objective of this project is to analyze the perception of aquaculture that the different links of the value chain have, from the central fish market to the end consumer, separated into frequent and occasional consumers, passing by fishmongers. For obtaining the main perceptions in each segment of the studied chain, it uses a qualitative method (Focus groups and Nominal Group Technique) in which the participants are not influenced by any previous expression in relation to the advantages or disadvantages of aquaculture. Later it analyzes the degree of consensus that these issues arise in a group of experts (Delphi method)
We appreciate the cooperation of
Gremi de Majoristes del Peix de Mercabarna
Gremi de Peixaters de Barcelona
and support of
APROMAR, Cluster Acuiplus, Stolt Sea Farm, Tinamenor, SEA, EAS.